March 22nd, 2019

UK Visitor Attractions Survey 2019: Part 1

Podcast: Play in new window | Download

First part of a two-part podcast highlighting the findings of Catapult PR’s 2019 UK Visitor Attractions Survey that reveals interesting insight into what consumers feel about UK Visitor Attractions and aspects relating to them, such as pricing, their offering and visitor experience, their relevance, their visitor interpretation, servicescape and more. The podcast provides an overview of the full findings, which have been encapsulated into a downloadable PDF available online.  As importantly, the podcast offers great value-for-money, as it takes each of the findings of the survey and suggests PR tips and advice that will help an attraction improve its marketing and customer experience, or capitalise on trends that are emerging within the UK visitor attraction consumer base.

Episode 1 of this two-part series covers:

1. Value for money and visitor cynicism over pricing
2. Joint ticketing by attractions and consumer attitudes to it
3. The impact of petrol prices on visits by car
4. The importance of local residents
5. Visitor perceptions
6. Attractiveness plus ‘access for all’